Fully Utilize the power of Influence To Enhance Your Life

Influence is everywhere

Persuasion and influence are critical in routine life. We are constantly confronted with others convincing us to do, say, or think certain things. The alarm clock wakes us up in the morning to the opinions of the neighbors and peers about us. Marketers are constantly trying to persuade us so that we fill their pockets. Politicians are trying to influence our decisions until we go to give our votes.

The average young person sees about 3000 advertisements on television (TV), the Internet, billboards, and periodicals every day. (Source)

According to Kevin Dutton, a British psychologist and writer, we are vulnerable to persuasion attempts 400 times every day!

Everywhere we look, we see influence at work, both positively and destructively. So people use the power of persuasion to attain essential goals at home, at business, and in their social life. But we should never forget that others may use influence against us. Marketers can convince us to buy items we don’t need. We may come under pressure to make decisions that do not make sense. 

Possible outcomes of persuasion

What are the probable outcomes of a persuasion effort?

  • The concerned person will either reject the idea, agree to that or commit to that.
  •  When the person you’re trying to influence rejects your ideas or even attacks you, you’ve caused friction. In effect, conflict is a failure of influence. On the other hand, successful influence leads to two different outcomes: adherence or commitment.
  • We often seek commitment in our daily encounters but settle for conformity. People that are committed buy-in entirely and assimilate what they are being persuaded to think. Managers frequently strive for employee dedication in customer service or job safety areas but settle for compliance.

Factors that make us succeed in influencing-


According to Robert Cialdini, “liking” is critical in effective influence. To put it another way, an agent’s success is frequently determined by how well others like them. People who like you are more likely to listen to and be persuaded by your arguments. They’re also more inclined to want to satisfy you and follow your wishes. The felt similarity is a critical factor in liking.

When others regard you as being similar to them somehow, they like you more quickly, almost instantly.

Norms as per culture

It is acceptable in an individualist culture for a person to prioritize personal goals over group aims. In collectivist cultures, it is prevalent that individuals prioritize group goals over personal goals. China, Korea, Japan, Brazil, Argentina, and Egypt are all collectivist countries. Germany, Canada, the United States, Australia, Holland, and England are examples of individualist countries.

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Personalised attention

As we all know, some influencing strategies are more effective than others. Consider the following scenario: you want to persuade your boss to promote you. What works best: concentrating on the job or focusing on your boss?

Judge and Bretz, business academics, discovered that supervisor-focused influence had a considerably more favorable effect than work-focused influence. Individuals who focused their impact on the job had lower pay and fewer promotions than those who concentrated on their supervisors. Put another way, making your supervisor like you may be more crucial than demonstrating your skill.

A person who is attempting to persuade someone else exhibits certain features. We’ll look at some of the most crucial elements of an influential agent and see how they manifest themselves in real-life circumstances.

Physical charm/ attractiveness

The researchers discovered a lot of consensus among the participants about what made people more or less physically beautiful. Even for judgments of toddlers and adults, an agreement was high across nationalities and cultures.

Physical attractiveness corresponds with –

  • symmetrical and proportionately balanced features,
  • large eyes,
  • a small nose,
  • and prominent cheekbones, independent of culture.

Humans have preferences for other people’s physical looks. Notably, their facial characteristics and body shape are physical beauty. Some components of these preferences appear to be unlearned

The doables- Gaining trust, competence and capability

Appearance isn’t everything when it comes to the exerting the power of influence on others. We can all think of leaders who have taken over a corporation or even a country; despite their not-so-good appearance. What have these people done to establish credibility and trust among their influence targets over time?

influence, capability, persuasion

 Such leaders possess skills and abilities that enable them to carry out tasks efficiently. To put it another way,

  • trustworthy people are capable.
  • trustworthy People are also generous or loving.
  • Third, they are reliable; and follow a set of well-defined rules. To put it another way, responsible people are consistent.

The power of influence through rational arguments 

Putting out arguments for why a particular course of action is good or bad. Logic defines what should be followed is what rational persuasion is all about. A teacher is not utilizing rational persuasion when she instructs her student to do something just because she said so. She uses reasoning when she provides three reasons to follow her advice.

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Inspiration is also a tool to influence

Using calls to encourage action is what inspiration is all about. When you use pressure, not motivation, you decrease your likeability and influential skills. You’reYou’re employing inspiration when you tell a target that cooperating will assist make the world a better environment for kids.

Here are four ways you may utilise your power of influence through inspiring others-

Set a good example

Being an effective leader does not imply issuing orders and expecting people to follow them without question. You must first appreciate your people if you want to be liked by them and keep them inspired. Curiosity is a good thing. Ask for inputs. Listen objectively and explain.
Model the actions and behaviors, abilities, or principles you value. whether it’s remaining upbeat in the face of adversity or going above and beyond. it will help you identify and hire like-minded people.

Be genuine

Individuals with varied personalities, abilities, strengths, and limitations make up your social circle, just like you! You must be upfront and honest about yourself. Be realistic about your own goals and plans, in order to lead them. This self-awareness establishes a foundation for trust.
You can’t fake genuineness; if you try, your people will see the gap between what you say and what you do. They’ll realise they can’t trust you, which will decrease your ability to influence.  You give your team comfort by being real and self-aware. They know they can count on you to understand, help, and guide them whenever they need it.

Facilitate cooperation

We may foster cooperation by championing trust and honesty and fully promoting each team member’s unique abilities. People will be creative, offer suggestions, and work together to build on and implement them.

Encourage others to take action to gain the power of influence

“Leaders become great, not because of their strength, but because of their capacity to empower others.” John Maxwell

It’s all about giving your people the perspective, direction, and encouragement they need to inspire themselves and others to do their best work. This guidance enhances the power of influence.

The key to gaining the power of influence- non-verbal communication

Non-verbal communication and the power of influence are closely interconnected. Here is a small exercise for you the understand what this means-

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Make sure you and the person you’re meeting are both at ease the next time you meet someone. Make sure the environment is comfortable. So you can concentrate on getting to know the individual, rather than worrying about being too hot or cold or coping with other physical discomforts.

Then, improve nonverbal responses. Begin by stimulating the body language of a depressed person. With drooping shoulders and a hung head. Try to visualize yourself being excited while remaining in that position. You will find it tough to evoke excitement in this position.

Next, act as if you’ve just won the football match. Smile and raise your arms in the air. Try to stay in that position and feel depressed.

This practice can help you remember that your mind reads your body and allows it to control your emotions. Laughing and standing up straight may make you feel more self-assured. Perform this exercise before entering a meeting or conversation in which you attempt to persuade someone. It may provide you with the extra boost you require. Once we start understanding the mind-body language, we will start gaining the benefits of the power of influence.

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